Meet My Team
Hey pals – it’s me, Bob! 🐾 I’m the fluffy heart and waggy-tailed inspiration behind Be More Bob – our shop full of tail-waggingly good things for amazing dogs like you!
I’m an adventurous, excitable Borderdoodle who LOVES new toys, tasty treats, and, of course, meeting new pals like you. Thanks for stopping by my shoppy – you’re pawsome!
How It All Began
When Mum and Dad first brought me home as a pup, I brought the chaos (and the cuddles 🐶✨). Over time they bought me loads of doggy goodies – but sometimes, the quality just didn’t match the wag.
So, Mum and Dad thought:
💡 “Why not open a shop and only stock the very best of everything for dogs?”
And that’s exactly what they did – with me leading the way, of course! 🦴
Our Paw-some Awards
We’re a small family business, but pals – we’ve made a big bark!
🏆 Voted UK’s Best Pet Shop 2021 by Dog Friendly Magazine readers
🥇 Crowned Gloucestershire’s Independent Shop of the Year 2022 (thank you, lovely voters!)
🌟 Honoured with the Southern Enterprise Award: Pet Business of the Year 2024, Gloucestershire
🏆 Voted Cotswold Independent Shop of the year 2025 by public vote in the Cotswold Concierge awards!
Cue tail wags and proud ears!
The Be More Bob Pack
When you call, email, or visit us, you’re chatting with the real pack – no big call centres here, just family and fur. Here’s who you’ll meet:
🐾 Mum
My snuggle buddy. When I nap, I love curling up right next to her. She’s always there with cuddles and kindness.
🐾 Dad
My partner in adventures! I’m a total daddy’s boy and he’s the reason so many ideas for the shop come to life.
🐾 Lucy
Our resident dog whisperer in Cheltenham! She helps local pups with puppy training, loose-lead walking, behaviour, and all things dog-life. Lucy shares her home with Olive and Pickles (the cheeky Chihuahuas) and Ella the elegant Whippet.
🐾 Me – Bob!
Chief Mischief Maker, Head of Cuddles, and Quality Control Officer (yes, I test the toys and treats and apparel 🐕).
🐾 Betty – My Sisfur
She’s a norty tortie (tiny tiger alert! 🐯). We perch on the windowsill together to survey our kingdom (the garden). She pretends to be boss, but I let her think that.
We’re more than just a shop – we’re a community of dog lovers on a mission to sniff out the BEST loot for every good boy and girl. So stick around, pals, the adventure’s just getting started! 🐾💛
Our motto is simple; well-made, conscious, beautiful and practical.
We look for products that are ethically made, use eco-conscious packaging and that share our values. We only ever stock items that we would personally use with our dog. We make sure that the companies we work with have the highest standards of operation.
We use minimal packaging and where plastic is necessary, we make sure it's recycled and recyclable. We stock brands that use bio-degradable product packaging and we aim to compost our waste product.
Our Shop
Be More Bob is a shop for amazing dogs and for people who adore them. We want the shop to provide our community with a place to bring their dog(s) and have fun.
Based in the heart of Cheltenham, we are only steps away from the High Street and really close to the amazing Pittville Park.
Come and have a browse at our beautiful dog stuff and meet the dogs of Cheltenham!
Love Sharon, Gareth & Bob x
Oooo we made the paper! Take a look at the article about us opening our dream shop!
About Bob
Bob with his Tuffy starfish - one of the first really good quality toys we found for Bob - and one of the things that got us thinking....we can provide the best quality loot for dogs!
Bob brings enormous fun and love to our lives and we think that everyone should aspire to Be more Bob.
This is Bob in his Ruffwear Flagline harness - the only harness we trust with our precious Bob. We found Ruffwear on a trip to the Lake District and were so impressed with the design and quality, that we knew we wanted to stock their kit when we opened our own dog store.
Bob loves being in the shop and is our official meet and greet officer! He's a very friendly boy and gets along with all dogs.
However, if your dog is nervous or less keen on doggy company, just let us know and we will give you space.
ALL dogs are welcome - the barky ones, nervous ones, excited ones and all inbetween!
Come and meet Bob for cuddles and fun, he will probably try to show you all his good toys.
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