Award Winning Shop for Dogs

Based in Cheltenham and loved UK wide. Winner of Best Pet Shop and Best Independent Shop in the Cotswolds 2025. Our family looks forward to sending you the very best loot for dogs!

Check our reviews

"Knew would receive excellent products at great prices, so much choice and packed with a personal message."

Every item carefully chosen

We only stock what we would give and use with our own dogs.

Based in Cheltenham

Come and see us, we are just steps from the High Street.

FREE Shipping over £75

Tracked Royal Mail 48hr shipping as standard.

  • Best Pet Shop Cotswolds & Best Independent Shop

    Winner best pet shop AND Independent shop Cotswolds award 2025

  • Independent Shop of the year

    Winner of best independent shop in Gloucestershire 2023

  • Woman holding a dog in a store with shelves and decor in the background

    Family owned and run

    From Cheltenham to you, we pick and pack everything ourselves

  • Loyalty Scheme, Great Offers, Free P&P over £75

    Grab Pal Points on every purchase! And don't forget to sign up for our peemail.

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How can we help your dog?

From puppy through to senior dogs, we have the best solutions, products and advice for your dog.

Dental Health

Dental Health

54 products

Fussy Eater

Fussy Eater

22 products

Low Fat and Super Low Fat treats

Low Fat and Super Low Fat treats

58 products

Treats & Chews for dogs with sensitive stomachs

Treats & Chews for dogs with sensitive stomachs

39 products

Treats for dogs with kidney disease

Treats for dogs with kidney disease

24 products

Calming Aids

Calming Aids

13 products

New in store this month

We are always adding new loot to the shelves! Check out what's new in store this month

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Be More Bob - the Ultimate Treat!

We opened our store for the love of Bob, our border collie cross poodle.

Every item in this store is chosen by us for a purpose. We only stock natural food, treats and chews, plus the very best brands in toys, apparel and accessories.

We'd love to be your pal, grab a 10% saving on your first purchase with code PALOFBOB

Our awards include, Gloucester's Independent Shop of the Year, Best Pet Shop Cotswolds & Best Independent Shop Cotswolds.

🐾 MEMBERS CLUB

Join Our PAL POINTS pack!

Earn points on every order, unlock exclusive rewards and get treats for your pet.

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Hand-made in the UK - Tweed & Tether

Blue Check Dog Collars & Leads

Blue Check Dog Collars & Leads

Blue Check Dog Collars & Leads

From £30.00 GBP
From £30.00 GBP
Tweed & Tether

Tweed & Tether

Our Tweed & Tether collection combines style and substance. Each piece is...

Tweed & Tether

Customers are saying

4.96 ★ (507)
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  • buternut squash paw dog biscuits

    Dogs with pancreatitis

    A diagnosis of pancreatitis can feel overwhelming, but the good news is that with the right diet and lifestyle, it is manageable. Read our blog on living with pancreatitis.

    Read here 
  • Dog with a yaker in its mouth sitting on a rock in a natural setting

    Natural & Healthy Chews

    Chewing is a natural way to keep your dog's teeth clean, as well as being a great boredom buster.

    Our 100% natural chews have great health benefits too, being packed with vitamins and minerals.

    Shop natural dog chews 

  • Fishy Goodness

    Fish is a wonder food and so very good for your dog. Fish helps to keep your dog's heart, eyes and joints healthy as well as keeping their coat in good condition.

    Getting fish in to your dog's diet is a top priority!

    Shop fish! 
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Ruffwear - for every day adventures

Comfortable, durable, safe - we think Ruffwear is the best gear for your dog. Worried about sizing? Just send us a message and we will help.

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Help with your new harness & apparel

  • Which harness is right for my dog?

    An easy guide on Ruffwear harnesses to help you find the right one for your dog.

    Harness Guide 

  • The Ruffwear Front Range Flex collection

    The Ruffwear Front Range FLEX harness is soft, comfortable, durable and stylish. It's the pinnacle of design and function.

    Shop Ruffwear Flex Harness 

  • Help! My dog escaped their harness!

    The Ruffwear Flagline Harness is designed for safety, comfort and peace of mind. When fitted correctly, the Ruffwear Flagline is an escape-proof harness.

    Find our more about escape proof harness 

Eco Toys - made from natural fibres - Green & Wilds

Eco Toys

Eco Toys

Our fun, eco-friendly dog toys are designed to enhance playtime while reducing...

Eco Toys

From the blog - views & advice from dog owners

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  • Best Natural Dog Treats for Sensitive Stomachs (2026 Guide)

    Best Natural Dog Treats for Sensitive Stomachs ...

    If your dog regularly suffers from an upset stomach, loose stools, excessive wind, vomiting, itchy skin, bad breath or digestive discomfort, you're not alone. Sensitive stomachs are one of the...

    Best Natural Dog Treats for Sensitive Stomachs ...

    If your dog regularly suffers from an upset stomach, loose stools, excessive wind, vomiting, itchy skin, bad breath or digestive discomfort, you're not alone. Sensitive stomachs are one of the...

  • dog chewing a no hide chew

    Top 5 Low Fat Treats and Chews for Dogs

    If you’re looking for quick recommendations, here are five of our favourite low fat (under 10% fat) treats that keep tails wagging without the guilt.

    Top 5 Low Fat Treats and Chews for Dogs

    If you’re looking for quick recommendations, here are five of our favourite low fat (under 10% fat) treats that keep tails wagging without the guilt.

  • Is Your Dog Really a Fussy Eater?

    Is Your Dog Really a Fussy Eater?

    Every 'fussy' dog owner knows the feeling. One day your dog happily demolishes their dinner, and the next they're staring at you as if you've served them something completely unacceptable.

    1 comment

    Is Your Dog Really a Fussy Eater?

    Every 'fussy' dog owner knows the feeling. One day your dog happily demolishes their dinner, and the next they're staring at you as if you've served them something completely unacceptable.

    1 comment
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Be More Bob - the dog shop that cares about your dog

At Be More Bob, we carefully select premium natural dog treats, healthy dog chews, the very best harnesses and apparel, enrichment toys, puppy essentials, and grooming products designed to support happier, healthier dogs. We only ever stock what we would personally use with our dogs.

Our range includes grain free dog treats, long lasting natural chews, UK made fish treats, puppy training treats, dental chews and small batch natural biscuits .

We also enjoy stocking toys from trusted brands focused on quality and wellbeing.

Whether you’re shopping for a growing puppy, a tough chewer, or a dog with a sensitive stomach, you’ll find healthy dog treats and natural products made with high-quality ingredients and responsibly sourced proteins - no nasties here at Be More Bob.

From dog owner to dog owner, we know and love dogs just as much as you do. We'd love to be part of your pack and get to know you and your dog(s)

Meet our family
Multi-Award Winning Shop For Dogs

*proud ears*

By Bob & Dolly

We are thrilled to tell you that we've won multiple awards for our empawrium including Best Independent Shop Gloucestershire, Best Indepdendent Shop Cotswolds and Best Pet Shop Cotswolds - all of which were voted for by the public.

We try every day to be the best dog shop ever! We would love to send you some amazing loot - or, if you find something you think we should be stocking, please send us a message!

Love love, Bob, Dolly & Family x