Shop the new Ruffwear 2026 collection at Be More Bob – premium outdoor dog gear in the UK, built for walks, hikes and adventure.
Discover the Ruffwear 2026 drop at Be More Bob - premium outdoor dog gear for UK adventures. From hard-wearing dog harnesses and leads to weather-ready adventure gear, the latest collection is designed for active dogs and everyday dog walking alike.
Trusted by dog owners across the UK, Ruffwear combines technical fabrics, comfort-led design and long-lasting durability for countryside walks, coastal trails and weekend hikes.
Pawfect winter finds
NEW IN STORE!
Hitch a ride!
The Ruffwear Hitch Hiker back pack is perfect for puppies, senior dogs, injured dogs - or any dog that needs a lift.
Dolly is comfy and happy in her backpack whilst she grows up enough to walk further.
I wear it on my front and on my back. She's so comfy she falls asleep sometimes.
The side pockets keep your poop bags, keys and phone handy for a hands-free adventure.
Need help sizing? Chat with me online, or send an email or whatsapp.
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Rukka Hase Outdoor Waterproof coat - two colours
![Rukka Hase Outdoor Waterproof coat - two colours]()
- Regular price
- £35.99
- Sale price
- £35.99
- Unit price
- per
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Ruffwear Hemp Hound Dog Sweater Fired Brick & Slate Blue
![Ruffwear Hemp Hound Dog Sweater Fired Brick & Slate Blue]()
- Regular price
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£78.99 - Sale price
- £39.49
- Unit price
- per
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Ruffwear Sun Shower Jacket - Hibiscus Pink / Blue Dusk
![Ruffwear Sun Shower Jacket - Hibiscus Pink / Blue Dusk]()
- Regular price
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£79.95 - Sale price
- £56.00
- Unit price
- per
We Stock So Many JR Pet 100% natural treats & chews!!
Subscriptions - monthly delivery of your favourites
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JR Pate - singular - 80g/200g/800g various flavours
![jr pet pure pate for dogs]()
- Regular price
- £2.99
- Sale price
- £2.99
- Unit price
- per
Ruffwear harnesses
News, Chat, Advice
We share info about our products, top tips on what to chew, how to entertain our pup, what to take on holiday and more.
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It's a family affair
Meet my team, my family. Find out a bit about us and why we opened our shop for dogs!
We Won Awards Cause We LOVE dogs!
Best Independent Shop in the Cotswolds 2025! Cotswold Concierge
Best Pet Shop in the Cotswolds 2025! Cotswold Concierge
Best Independent Shop in the Cotswolds 2024! Cotswold Concierge
Pet Supplies Store of the Year 2024, Global Live Wire
UK's best pet shop 2021, readers of Dog Friendly Magazine!
Gloucestershire's Independent Shop of the Year 2022
Pet Business of the Year 2023, Southern Enterprise Award
Let customers speak for us
Fantastionline service. Feels personal and caring. Good to buy from people who live dogs and “get” their ways!
Anonymous
Be More Bob
Tilly loved her first Earth Animal venison chew. Took her a while so kept her busy and we had some peace!
Anonymous
Earth Animal No-Hide Venison Chew
Love Bob and his wonderful shop!! Nothing is too much trouble whenever I ask Bob’s Mum’s advice and the range of products is very carefully thought out. I just wish we lived nearby but ordering online is very easy and orders sent out with a loving boop by Bob and now Dolly!!
Aminns
Be More Bob
One of the best things we have bought! Has proved to be great value for money as has kept Molly happy and busy on rainy days which we seem to have had so many of these days!!
Aminns
KONG Layerz Forage Hen
My Granddog thinks these are wonderful and is always on his best behaviour when he knows I have these my pocket. And even more importantly they are very low fat which is exactly what he has to have. Thank you.
Sue Potter
Training Treats - Tuna & Crab Rewards - The Innocent Hound
Sally can't get enough of them. Usually break them down into smaller pieces and they have become her favourite post walk treat - she will even stop fidgeting while I dry her off as she knows the sooner she is towelled down, the sooner she gets a flattie.
David Corlett
JR Pet Beef Flatties
Perfect little nibbles for my ….’not treat driven’ Dog, he never turns his nose up at these. Great value for money
Tracey Massey
JR Pure Duck Training Treats
I wish I lived nearer to Cheltenham so I could shop in person more often but their website is the next best thing. Always plenty of variety and the very best UK sourced products. Sharon & Gareth are always at the end of the phone with any advice that might be needed
Tracey Massey
Be More Bob